Brief: Design a music service with a unique name and a clear value proposition. State its mission, who the stakeholders are, and what value it provides.
Team: Zach Bachiri, Katie Herzog, Emily Montiglio
Role: Concept development, low + hi-fidelity prototyping
Duration: 7 weeks
Tools: Sketch, InVision, After Effects
As part of a Service Design course at Carnegie Mellon, we were asked to design a music service over a 6 week period. My team designed Rhythms, a service that improves sleep quality through the intelligent, responsive use of procedurally-generated music at home and on the go. Below is an overview of our process from research to final concept - to see a more complete record, check out our blog here.
Based on these findings, we decided to pursue a service that leveraged the customization potential of procedurally-generated music (algorithmic composition of musical excerpts based on various inputs) to create individualized sleep routines.
Our initial research covered a broad range of topics, investigating music both as a product and as a tool. After exploring the intersection of music and health, we discovered that music has been proven to positively impact sleep, and chose to design a service that leverages music to improve sleep quality. To better understand the opportunities and challenges in this problem space, we conducted literature reviews, online surveys, competitive analysis, and expert interviews.
One of the key findings in our research was the importance of routine and "sleep hygiene" in determining the quality of rest a person is able to achieve. As a result, we investigated the potential impact of travel on this hygiene and found that the disruption to routine played a significant role in the reduced sleep quality many experience while away from home.
We decided to move forward with the design of our service by developing a series of design scenarios which centered around in-home as well as on-the-go use of music as a sleep aid.
Throughout the design process, we were continuously building and updating an in-depth service blueprint (below). This allowed us to maintain both micro- and macro-level views of the service as changes to individual touchpoints were made.
Walking through the design scenarios, we identified the mobile app as the service's primary touchpoint and began the prototyping process by building out a series of wireframes. This encompassed several workflows including onboarding, an introductory period in which the service learns about a user's sleep patterns, the average day-to-day interactions, and accommodations for travel.
To identify potential weak points in the user experience and interface design, we created clickable mobile prototypes and tested them with potential users.
Average In-Home Experience
After several rounds of refinement and iteration, our team developed a service that includes both an at-home and on-the-go experience, supported by a mobile application, physical hardware/sensors, and an in-room hotel television app.
Value Flow Diagram
User Journey Map
To begin using Rhythms, the mobile app walks the user through the process of setting up their sensor and syncing it to their mobile device. After completing this process, a week-long observation period begins in which Rhythms tracks the user's baseline sleep patterns in order to build a custom music regimen.
Average In-Home Experience
On an average night at home, the user can open the Rhythms app to begin their sleep routine. This triggers his or her custom, procedurally-generated music, which plays as the user falls asleep and fades out when motion is no longer detected. If a user becomes restless throughout the night, the music fades in and out to ease them back to sleep. To improve the efficacy of the custom music regimen, Rhythms periodically prompts the user to rate the quality of their sleep the night before.
Rhythms collects and compiles sleep data so that users can review daily, weekly, or monthly reports on the quality of their sleep. These reports include a "sleep score" calculated based on input gathered from the in-bed sensor as well as the user's self-assessed ratings.
If a user chooses to schedule a trip to a different time zone in the app, Rhythms will suggest an adapted sleep schedule, gradually adjusting to prepare for travel and alleviate jet lag. Users may also choose to stay at a participating hotel or AirBnb, where they can simply sync their Rhythms profile to the in-room hardware to enjoy their home sleep routine.
Development of the mobile app was our primary focus, but there are several more touchpoints in our service blueprint that could be explored in the future. For example, we developed an initial mockup for a Rhythms website, an in-room television app, and a researcher portal, but each could be fleshed out in greater detail moving forward.